Aalborg’s first michelin star: Søren received a very special package

At 10 AM on Wednesday, a long-awaited package finally arrived for Søren Birch—one he’s been anticipating for what feels like forever.

On June 16, his restaurant Alimentum was awarded a Michelin star, making it the first restaurant in Aalborg to receive the prestigious recognition.

Today, the physical proof arrived: the iconic “Michelin 2025” enamel plaque—and according to Søren, it makes the whole thing feel even more real.

It didn’t take long before the plaque was proudly mounted by Søren himself.

“I was just a bit more careful than usual making sure the screws were perfectly straight and everything,” Søren Birch says with a grin, as MigogAalborg stops by to admire the new addition.

Full Speed Ahead Since the Award

While the red plaque by the door now serves as the physical proof that Alimentum is officially Aalborg’s first Michelin-starred restaurant, Søren Birch and his team have been feeling the impact from the moment they received the star.

“We got the star on a Monday evening, and when I woke up Tuesday morning, there were 400 bookings waiting. We’ve been going at 120 kilometers an hour ever since,” he says.

“The next available weekend isn’t until October,” he notes, adding that the surge in bookings has been a much-needed shift compared to the months before the Michelin stars were announced.

“February, March, and April were unusually bad compared to last year, but that has been a general trend in the industry. When there’s unrest in the world, it affects us too,” Søren Birch explains.

“We were short about 400 guests compared to last year—but now, we’ll catch up.”

They’re not raising the prices.

Even though tables are in high demand, Søren Birch makes it clear they have no plans to raise prices.

“I’ve heard people worry that we’d increase prices, but I want to put that fear to rest. That’s not going to happen,” he guarantees.

While prices will stay the same despite the Michelin star, Søren Birch also holds on to everything that got them there in the first place.

“We have to remember why we got the star. So there won’t be any big revolution.”

That said, he doesn’t rule out aiming even higher in the future.

“Maybe at some point we’ll start thinking about what it takes to get a second star—but the jump from one to two stars is huge. And we’re not there yet.”