Claims another award: Shaping New Tomorrow is making leaps

by Megan McPhee Christensen

I guess you could say “it’s going well” when speaking of the company Shaping New Tomorrow.

The trio, consisting of Kasper Ulrich, Casper Aachmann, and Christoffer Bak, who started the company right here in Aalborg, has had a lot of success and the brand has really taken off.

The store on Østerågade 4A is brand new, having opened in September, and now they’ve expanded to Odense as well where they’ve opened their first store. The store in Aarhus, which opened in June, has been off to a flying start too.

In fact, it’s been such a good start that Shaping New Tomorrow won the award for Best Shopping in Town for Men by Aarhus Stifttidende just a few days ago.

“After only 5 months in the city, we are humbled and grateful to have been awarded “Best shopping for men” in Aarhus by the newspaper Aarhus Stiftstidende.

We are very happy to have won this award in a category with so many well-established stores in Aarhus. We are proud that, despite our relatively short presence in the city, we have even been considered for the award!”, store manager Casper Friborg says.

As part of their marketing campaign, Shaping New Tomorrow has also shared a video that has since gone viral. The video shows a young man climbing up to a balcony above the store in Aarhus – of course, all while wearing the perfect pants.

The video was shared by Anders Hemmingsen, among others.

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