Sells cheap surplus food: WeFood will soon open in Aalborg

by Megan McPhee Christensen

If there’s something we Northern Jutlander’s can’t resist, it’s a good deal.

And there will be plenty of those when the chain WeFood soon open their doors in Aalborg.

The concept is simple: Instead of Danes throwing 700,000 tonnes of food out each year, these surplus products will be put to use to create a better balance between overproduction and demand.

As a customer at WeFood, you are joining the fight against food waste by buying cheap products that there’s absolutely nothing wrong with – and all of the profits go to people in need. A true win-win.

Primarily run by volunteers

Until now, only the citizens of Aarhus and Copenhagen have been able to enjoy this popular concept… but just 1 week from now it’s finally our turn as WeFood will open their newest store at Godsbanen 10.

“We open on July 7, so we’re currently well underway with decorating the store”, Jan-Martin Mikkelsen, project leader for WeFood, says to MyAalborg.

“Right now, our volunteers are in the process of cleaning up damaged goods, stocking the shelves, learning to use the cash registers – and of course, getting to know one another.”

WeFood is part of Folkekirkens Nødhjælp (DanChurchAid) and is therefore primarily run by volunteers. According to Jan-Martin, the support for the first branch in North Jutland has been enormous.

“Currently we have 60 volunteers attached to the store in Aalborg, which will be open every Monday to Friday from 11-18, and on Saturdays from 11-16.”

Prices are slashed

In the new store, all of the products you’ll find have, for one reason or another, not been approved for sale in normal stores.

This can, among other things, be due to damages to packaging, excess production of seasonal goods, or things that have passed their “best before” date and therefore cannot be sold.

But they can be at WeFood.

“60-70% of our assortment is food products, but you can also find secondhand clothes, toys, and other fun things. It will change a lot from week to week.

Prices are slashed and all of the profits go directly to our organization, which aims to help the world’s poorest people”, Jan-Martin explains.

So when a product is priced, it takes into account everything from the appearance of the product to your wallet and the people in need. What more can you want?

What: WeFood opens 
Where:
Godsbanen 10, 9000 Aalborg
When: July 7, 12:00 noon