Sustainable pop-up: Invitation from SISSEL EDELBO to stock sale in Aalborg

Written October 28, 2021 kl 9:21 am by Ashton Christensen

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The Aalborgians are excited for SISSEL EDELBO – and of good reason.

The international fashion brand is known for combining sustainability with prints, feminine silhouettes and a bohemian lifestyle. Every year they offer a warm welcome to their pop-up stock sale in their beautiful showroom in Aalborg, where they sell unique and colourful prints for favourable prices.

Place a huge checkmark in your calendar. On Monday the 1st of November, spoil your wardrobe or someone you care about.

From 07:00 to 20:00, you will be able to go through rack after rack of beautiful clothes at Lyngvej 1D in Aalborg and save up to 75%. These clothes include beautiful second sort styles and sample collections for you to bring home for your wardrobe.

Opening hours are extra long this Autumn so that everyone can join, regardless of work or study hours, and you don’t have to worry about missing out on all the “best” items if you come later in the day.

“Our pop-up event is a huge treasure hunt. We are constantly replenishing stock, and since all our prints are unique, we add new styles all the time,” says Sascha Nielsen, Content & PR Responsible at SISSEL EDELBO.

Upcycling of beautiful vintage saris

SISSEL EDELBO launched in 2004 as one of the leading sustainable fashion brands, and entered the international fashion scene with a bang.

Given SISSEL EDELBO’s great popularity in Aalborg and the rest of Denmark, most of our readers will be familiar with the brand’s story.

However, whether you’re familiar with the Danish brand or not, their fantastic concept deserves extra publicity.

The core of SISSEL EDELBO is their upcycling of beautiful vintage saris worn by Indian women for generations. The colourful, recycled saris are carefully selected before being re-designed into dressy styles with a spectacular boho vibe – the story continues.

This means that in addition to high-quality, one-of-a-kind garments, you also leave a minimal carbon footprint.

SISSEL EDELBO is aware of its place in an industry, known to be one of the worst culprits when it comes to overconsumption, and is adamant that fashion can go hand in hand with sustainability and care for Mother Earth.

The Growth of the Green

The company’s goals focus on the environment and sustainability. These goals resonate well with customers. As a result, the company won a Gazelle Award – the latest of four awards they have received that celebrate their continued positive growth.

Green growth is based on sustainable initiatives and is part of their business model, including minimising substance waste as well as the social responsibility they take.